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Marketing Principles of Professional Photography A professional photographer needs to achieve a balance between art, craft, and business acumen to succeed. This class digs into the details of photography as a business and how studios operate. MKT 12 Advertising Chances are, you will be advertising your services in the future. This class will introduce you to the various advertising media, show you how to plan campaigns around traditional selling seasons, and explore how working photographers use advertising. You will write advertising copy and explore type and design options to create a logo and letterhead that reflect your personality. There will also be discussions about advertising theory and ethics. MKT 13 Salesmanship and Sales Promotion With the right attitude and a good grasp of selling procedures, anybody can become a great salesperson. This class will give you important tips on how to open and close a sale, how to encourage minimum order customers to buy more, how to appeal to specialty customers, and how to sell by mail. This class also discusses alternate ways to advance your business, including personal contact, window and in-store displays, attendance at shows, and other promotional methods that will attract business. MKT 14 Public Relations Establishing a good reputation in the community is invaluable to any business. In this class, you will learn how to plan a public relations campaign, how to write press releases, and how to get them placed. Guidelines on how to throw a studio open house and insights on the importance of joining civic organizations will be shared. MKT 15 Introduction to Website Design The web gives imaging professionals great opportunities to showcase their work attractively and inexpensively. Professional photographers can use the internet to market themselves, sell images, and prospect for jobs. In this course you learn to design, publish, promote, and maintain a professional web presence. This course will help you understand what works, what doesn't, and why. You will learn how to identify your audience, refine your message, and present your work and your credentials effectively. You will learn about HTML and visual design tools, composition, color, preparation of images, testing, and other elements that go into effective web design. MKT 22 Marketing Analysis Who buys graduation, portrait, and commercial photography? How can you best locate industrial customers? This class is all about finding buyers for your services by mining existing markets and by developing new ones. MKT 23 Pricing In order to make money, your prices have to be right. This class will show you how to establish prices through cost analysis, how to design a printed price list, and how to use it effectively as a sales tool. MKT 24 Advertising Design This course introduces the student to typography, beginning graphic design and offset printing methods. Assignments combining photography and design will emphasize concept generation and producton. Students will learn to create design solutions in both Adobe InDesign and Adobe Photoshop. Projects will include both self promotion materials and client-related assignments. MKT 31 Out-of-Studio Displays This class will show you how to create an attractive photographic display and where to find locations to hang it. Libraries, banks, and merchandise shows are a few of the possibilities that will be explored as ideal places to promote your work. MKT 32 Product Development Finding a niche in the photographic market that you can fill is a great way to build business. This class will show you how to group sizes and styles to meet specific needs, how to duplicate other styles, how to create unique products, and how to price it all. MKT 33 Selling Plans This class will give you the confidence you need to present your photography effectively to prospects. We will cover how to research your target market and create the most effective selling plan for employee use. MKT 35 Advanced Website Design Building on the skills learned in Introduction to Website Design, this course equips the student to publish and maintain an effective website. You will find out how to select and register a domain name that is professional and memorable. You will learn about uploading, editing, expanding, and maintaining your site, as well as measuring activity to make sure you're getting results. We'll show you which web hosting services offer the best value, features, and reliability, and you'll learn how to evaluate and purchase services from professional web developers when needed. This course will give you the tools and guidance you need to graduate with an attractive, functional website showcasing your work for potential clients or employers. MKT 42 Packaging Nice things come in beautiful packages, and that should be true of your work. In this class, you will discover what products are available for packaging and delivering photographs. You will also become familiar with an array of mounts, frames, albums and finished packages. MKT 43 Allied Products Frames and framing, cards, invitations, albums, plaques, and other photographic supplies are natural add-ons to a studio business. This class will show you how to merchandise them effectively. |